• Agromarketing, in collaboration with the Cultural Association La Floración and El Corte Inglés, presented last Friday the Mobile Application for the Floración de Cieza. A tool to avoid getting lost on the road and to know where to eat, sleep or go shopping.

• The application can be downloaded from the web floraciondecieza.com and in Google Play. From this week, cards with QR codes will be distributed among participating shops and establishments to be exchanged for gifts when their customers make purchases or consume.

Agromarketing - a communications and marketing company specialising in the agricultural and tourism sector - has launched the mobile application La Floración de Cieza. A necessity for the thousands of visitors who come to the Murcian town for the spectacle of the fruit trees in bloom.

The application contains information on flowering routes with geolocation, information of interest on tourist and cultural resources, accommodation, restaurants, cafes, bars and shops.

In addition, to encourage consumption among visitors who come to Cieza until the end of March for the flowering in the application, they have the possibility of obtaining gifts for making purchases or consuming in the participating establishments.

Throughout this week, QR codes will be distributed among more than twenty shops, restaurants, bars, cafes or accommodations that have wanted to collaborate. By making their purchases in one of them and using the application, they can receive gifts such as rafting, overnight stays in rural accommodation, dinners in restaurants or jewelry.

Tourist and commercial guide

Last Friday, in the Culture room of El Corte Inglés in Murcia, a tourist and commercial guide of the Cieza-Valle de Ricote Flowering was also presented, with a description of routes through the flowering areas, information of interest on tourist and cultural resources, accommodation, restaurants, cafes, bars and shops in Cieza and the municipalities of the Ricote Valley. It is being distributed in hotels, restaurants, shops and tourist offices and can be downloaded from the website. www.floraciondecieza.com.

The book on the Flowering of Cieza by Fernando Galindo was also presented. A compilation of the best images of this spectacle captured by the photographer throughout 25 years of professional career and which has been financed with European funds from the Leader Plan. A photographic exhibition by Fernando Galindo was also inaugurated, which will be in the cultural room of the shopping centre until 29 March and which has been possible thanks to the collaboration of the La Vega de Cieza Cooperative and Agromarketing.