Photography by Fernando Galindo
The FThe promotion of Cieza continues to gain positions in the catalogue of the best tourist products of the Region of Murcia, in this case related to gastronomy, through a promotion plan that the Autonomous Community has launched in which it wants to involve catering establishments, farmers, producers, winemakers, merchants and even town councils and universities.
In this way, we want to give the importance it deserves to regional cuisine and products, through the development of a plan to promote Murcian gastronomy.na.
Murcian gastronomy, highly valued by visitors
The main goal is for Murcian gastronomy to be more widely recognized among visitors and for tourists to choose the Region as their destination. According to data from surveys carried out by the Tourism Institute, the assessment of gastronomy by visitors to the Region is notable (8 out of 10), so with this new promotion it is intended to increase the number of travelers and give them an extra motivation.
For now, a gastronomic map has been launched to identify products, establishments and events related to culinary culture in order to create an icon and subsequently design the promotional campaign. Along with Tourism, the regional ministries of Agriculture and Culture and the Gastronomy Academy are collaborating on the project.
Organization of gastronomic routes
The promotion, which will begin before next summer, includes routes that highlight the properties of the different products: flavours from the garden, the sea, the most natural dishes and the 'slow food' movement to associate it with health tourism. It will also promote the designations of origin of Jumilla, Yecla and Bullas, cheese and rice from Calasparra. And it will focus on complete experiences, such as milking a cow, seeing how cheese is made and tasting it.
The plan is also complemented by nature, such as the flowering of the fields of Cieza, which will be accompanied by a package that will include the gastronomy of the area.
The initiatives of the department include the creation of a club of gastronomic products - a brand to take refuge in - and a seal of excellence for bars, restaurants and shops that adhere to the campaign.