- Travel expert and writer Cathy Robinson visits Cieza to learn about the 'Spain in Bloom' tourism project with Agromarketing Experiencias Turísticas.
- The project, which aims to highlight the flowering of crops throughout the country, was selected by the Ministry of Industry, Trade and Tourism as one of the most innovative tourist experiences in the country.
The tourism project 'Spain in Bloom' is attracting the interest of national and international media. The well-known British newspaper The Independent This week, the editor and travel expert Cathy Robinson travelled to Cieza (Murcia) to prepare a report on the tourist attraction of the different flowering plants in Spain.
By the hand of Agromarketing Tourism Experiences, a pioneer in the enhancement of the Floración de Cieza A decade ago, the journalist was able to see the most emblematic viewpoints and corners of the town that will begin to flourish within a month.
At the same time, the various actions that will be carried out within the 'Experiencia España en Floración' project were explained, led by Agromarketing and which has been selected by the Ministry of Industry, Commerce and Tourism as one of the most innovative tourist experiences in the country with European funds from the Recovery, Transformation and Resilience Plan.
Among the actions, emphasis was placed on the implementation of the Club Spain in Bloom with the entities and companies that promote flowering tourism throughout the country, the creation of a quality brand, technological tools such as the mobile application of all the blooms or the portal www.floracion.es to attract potential visitors, as well as the communication and marketing campaign 'Tour Colors and Flavors of Spain' that will start next week at Fitur.
The report, which will be published in two weeks, represents an important promotion for a target audience such as British tourists, which will contribute to increasing the flow of visitors to the different blooms in Spain.
